Now Reading: Zappfresh targets 500 partner meat shops this fiscal
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Zappfresh targets 500 partner meat shops this fiscal
Online meat brand Zappfresh plans to more than double its partner-shop network to 500 this fiscal, from around 200 now. The company is building an asset-light offline model as a supply-chain enabler…
The Story in Brief
Online meat brand Zappfresh plans to more than double its partner-shop network to 500 this fiscal, from around 200 now. The company is building an asset-light offline model as a supply-chain enabler for traditional meat shops rather than owning stores. Founder Deepanshu Manchanda said the focus will be on deepening presence in Mumbai and Bengaluru over the next two years, not expanding geographically. India's meat market is estimated at $55 billion, with 95 per cent unorganised. Zappfresh supplies products, standardises quality, and helps shops with refrigeration and broader assortment including ready-to-eat items. Partner shops average Rs 4-5 lakh monthly revenue, and Zappfresh makes money by selling to them, not taking a revenue share.
The Indian Opinion
The hype around online meat delivery often misses the ground reality: 95 per cent of India's meat market remains unorganised. Zappfresh's asset-light approach to partner with existing shops sounds sensible, but execution is the real test. The company must prove it can improve quality and margins for kirana-style meat sellers without squeezing them. The question to watch: will the average partner shop's monthly revenue of Rs 4-5 lakh actually grow, or will shopkeepers see Zappfresh as just another supplier?
Source: retail.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
