Now Reading: AI Search Pushes Brands Towards Generative Engine Optimisation
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AI Search Pushes Brands Towards Generative Engine Optimisation
Generative AI is changing how consumers discover brands, driving marketers towards generative engine optimisation, or GEO. ChatGPT has crossed one billion monthly active users and handles around 2.5 billion prompts daily. Google…
The Story in Brief
Generative AI is changing how consumers discover brands, driving marketers towards generative engine optimisation, or GEO. ChatGPT has crossed one billion monthly active users and handles around 2.5 billion prompts daily. Google says AI Overviews reach more than 2.5 billion monthly users globally, while AI Mode has crossed one billion. Industry estimates put 10% to 15% of search queries on large language models.
Unlike traditional search rankings, GEO seeks citations and recommendations in AI-generated answers. Marketers are focusing on authoritative, updated content and third-party validation. Measurement remains unsettled, though Google Search Console now reports visibility through AI Overviews and AI Mode. Agencies are tracking citation share, answer visibility and sentiment, but connecting these figures to sales is still difficult.
The Indian Opinion
The loudest claim is that GEO will replace SEO overnight. The source points to a more measured shift: AI search is adding a channel, while its business value remains unproven. The opposite claim, that this is just old keyword marketing with a new label, also misses the change from links to synthesised answers. The useful test is whether citation visibility can be tied to sales, not whether a brand appears in a chatbot response.
Source: brandequity.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
