Now Reading: Adani Group ties up with Mumbai’s oldest Ganeshotsav mandal
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Adani Group ties up with Mumbai’s oldest Ganeshotsav mandal
The Adani Group has entered a formal tie-up with the 107-year-old Chinchpokli Cha Chintamani Ganeshotsav Mandal in Parel, marking its entry into Mumbai's Ganeshotsav space. The Chintamani mandal is the oldest Ganeshotsav…
The Adani Group has entered a formal tie-up with the 107-year-old Chinchpokli Cha Chintamani Ganeshotsav Mandal in Parel, marking its entry into Mumbai's Ganeshotsav space. The Chintamani mandal is the oldest Ganeshotsav mandal in the Girangaon belt and draws over one lakh devotees for its annual aagman yatra.
This year's procession is scheduled for August 29. The mandal's vice-president, Praneel Panchal, said the celebration is acquiring grandeur, with the pandal designed on the theme of the Tirupati Balaji temple and a replica of Hyderabad's Swarnagiri temple. The Adani Group has entered into an exclusive tie-up with the mandal.
The development follows the Ambani Group's association with the iconic Lalbaugcha Raja in recent years.
Indian Opinion Analysis
Mumbai's Ganeshotsav has long seen corporate patronage, but this marks the Adani Group's first direct entry into the city's marquee festival circuit. The Chintamani mandal's Girangaon location carries working-class and Marathi political significance, making the tie-up notable beyond religious tourism. The Ambani-Adani rivalry, already visible in real estate and media, now extends to religious branding. Watch for how other mandals respond to corporate exclusivity deals, and whether the 2025 season sees further corporate branding on pandal themes and processions.
Source: timesofindia.indiatimes.com
This story was synthesised by AI from the source linked above.
