Now Reading: Adnan Sami: Label called Lift Karadey ‘sadak chaap’, video shot on zero budget
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Adnan Sami: Label called Lift Karadey ‘sadak chaap’, video shot on zero budget
Adnan Sami: Label called Lift Karadey ‘sadak chaap’, video shot on zero budget
Adnan Sami has revealed that his 1997 hit Lift Karadey was dismissed by his music label Magnasound as a 'sadak chaap' song they thought would fail. In an exclusive Zoom interview, Sami…
The Story in Brief
Adnan Sami has revealed that his 1997 hit Lift Karadey was dismissed by his music label Magnasound as a 'sadak chaap' song they thought would fail. In an exclusive Zoom interview, Sami said the label, which wanted another romantic track after the success of Kabhi Toh Nazar Milao and Barsaat, refused to invest in the peppy number after a six-month argument.
The singer said the music video was then shot in a guerrilla format, with no budget or permissions. Sami, 54, also spoke about his love for Mumbai's music industry and reacted to questions over his Padma Shri honour.
The Indian Opinion
The label's dismissal of Lift Karadey as 'sadak chaap' says more about corporate risk aversion than the song's merit. Hit factories often mistake unfamiliarity for failure, and Sami's insistence on versatility deserves credit. But the zero-budget guerrilla shoot also reveals how talent sometimes needs luck to bypass gatekeepers. The real test is whether today's labels, armed with data, would back a similar experiment or demand another formulaic love ballad.
Sources (2): timesnownews.com, hindustantimes.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
