Now Reading: Angel & Rocket targets 100 stores, Rs 250 crore India revenue
-
01
Angel & Rocket targets 100 stores, Rs 250 crore India revenue
Premium British kidswear brand Angel & Rocket has set a target of 100 stores and Rs 250 crore revenue in India over the next five years, as its licensee SP Retail Brands…
Premium British kidswear brand Angel & Rocket has set a target of 100 stores and Rs 250 crore revenue in India over the next five years, as its licensee SP Retail Brands ramps up investments. The brand currently has six stores in India and will open its seventh in Chennai shortly, with Jaipur signed and Mumbai in the pipeline. It expects to reach 10 stores in India within the next four to five months.
SP Retail Brands, which acquired an 80 per cent stake in Angel & Rocket globally and operates as the brand's India licensee, plans to invest up to Rs 80 crore in the Indian business across retail expansion, brand building and digital growth. The India business currently contributes around 10 per cent of global revenue, which is about £7 million. The brand follows an omnichannel strategy, with 60 per cent of India revenue from offline and 40 per cent from online channels including Myntra and its D2C website.
Stores typically span 850-1,200 sq ft, with capex of Rs 30-50 lakh per store funded by SP Retail. The girls' category contributes nearly 70 per cent of business. The India business is currently EBITDA breakeven, while SP Retail operates at around 4 per cent EBITDA. The company is also exploring a separate brand in the athleisure and performance category.
Indian Opinion Analysis
Angel & Rocket's aggressive India target, from Rs 12 crore to Rs 250 crore in five years, implies a compound annual growth rate of over 80 per cent, which is steep even for a fast-growing premium kids segment. The brand's reliance on the girls category for 70 per cent of sales leaves it exposed to shifts in gender-specific fashion trends. Its existing store capex of Rs 30-50 lakh per outlet is modest, but scaling to 100 stores would require Rs 30-50 crore in total, most of which SP Retail must fund. The company's EBITD breakeven at current revenue suggests margins are thin. The next milestone to watch is whether the brand hits 10 stores by mid-2025 as planned, which will test the pace of its real estate expansion.
SP Retail's plan to launch a separate athleisure brand signals it is not putting all its eggs in one basket. With Myntra and Shoppers Stop as key partners, digital and department-store channels will be critical for reaching tier-2 cities without heavy standalone store investment.
Source: retail.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
