Now Reading: BlueStone targets 700 stores, Rs 12,000 crore revenue by FY30
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BlueStone targets 700 stores, Rs 12,000 crore revenue by FY30
Jewellery retailer BlueStone plans to expand from 340 stores to over 700 and reach Rs 12,000 crore revenue by FY30, founder Gaurav Singh Kushwaha told ETRetail. The company reported 49 per cent…
The Story in Brief
Jewellery retailer BlueStone plans to expand from 340 stores to over 700 and reach Rs 12,000 crore revenue by FY30, founder Gaurav Singh Kushwaha told ETRetail. The company reported 49 per cent revenue growth and 39 per cent same-store sales growth in Q1FY26. It currently runs about 350 stores across 139 cities and will add nearly 70 stores in FY27.
Repeat customers contribute over half of sales. BlueStone is betting on men's jewellery, running five dedicated stores in premium malls, with plans to add five more. The company commands less than 1 per cent of India's roughly $100 billion jewellery market.
The Indian Opinion
The jewellery market is awash with claims of rapid growth, but store count and aspirational revenue targets are not the same as profitability. BlueStone's current operating margin of 7.5 per cent, which it expects to double by FY30, is the real number to track. Can organised players hold margins while chasing men's jewellery, a segment that has been an afterthought? The test will come when the company reports its next quarterly profit numbers.
Source: retail.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
