
BJP MP Baijayant Panda has proposed a private member’s bill to tackle non-consensual AI deepfakes. The Protection of Personality Likeness from Artificial Intelligence Misuse Bill, 2026, requires mandatory disclosure of AI-generated content…
BJP MP Baijayant Panda has proposed a private member’s bill to tackle non-consensual AI deepfakes. The Protection of Personality Likeness from Artificial Intelligence Misuse Bill, 2026, requires mandatory disclosure of AI-generated content with digital markers. It mandates quick takedowns and provides for civil and criminal penalties, including up to three years in jail and a fine of up to Rs 10 lakh for impersonation, fraud, or sexually explicit content. The bill exempts satire, news reporting, and artistic expression if no deception or substantial harm occurs. Panda told livemint.com that the objective is to let people distinguish real from synthetic content.
The bill is a sensible first step, but the hype around deepfakes often drowns out nuance. Some call for a blanket ban, while others cry censorship. Panda’s proposal carves out exemptions for satire and journalism, which is fair. The real test will be how platforms distinguish between malicious fakes and legitimate parody without chilling free speech. Watch how the grievance redressal mechanism works in practice.
Source: livemint.com
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