BSH adds Bosch kitchen appliances, showcases Siemens coffee machine in India

The Story in Brief

BSH Home Appliances has expanded its premium small domestic appliance portfolio in India with new Bosch products and a showcase of the Siemens EQ700 iAroma automatic coffee machine. The Bosch line-up includes the PureMixx Plus mixer grinder and food processor, TrueMixx Pro mixer grinder and Crispmaxx air fryer range.

BSH also previewed the TrueSafe Indi induction cooktop and TrueSafe gas stove. The company says the Siemens machine can prepare 41 coffee specialities and supports Home Connect. BSH estimates India’s small domestic appliance market at around Rs 40,000 crore and expects its business to grow at about 20% annually over the next five years.

The Indian Opinion

The launch should not be treated as proof that premium appliances will quickly become household staples. Marketing claims such as using 95% less oil, or preparing food at stated speeds, need testing in ordinary kitchens and sustained ownership. Nor does a projected 20% annual growth rate guarantee value for buyers. Prices, after-sales service and repair costs will offer a clearer measure of BSH’s ambitions than the product count.

Source: hindustantimes.com

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