Now Reading: Casio to expand India store network 70% by 2030
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Casio to expand India store network 70% by 2030
Casio Computer will increase its presence in India by opening more watch stores and expanding its network by about 70% by 2030. The Japanese company also plans to lift watch production in…
Casio Computer will increase its presence in India by opening more watch stores and expanding its network by about 70% by 2030. The Japanese company also plans to lift watch production in India, including local production of its women's line.
The move targets India's growing watch market with more affordable models. Casio currently operates stores across the country, including in Bengaluru, and aims to strengthen its footprint as demand rises.
Indian Opinion Analysis
India's watch market is dominated by Titan in the mid-range segment and by low-cost imports. Casio's push to locally produce women's watches and nearly double its store count suggests it is betting on the aspirational tier between Rs 2,000 and Rs 10,000, where Chinese brands have also entered. The company already makes some models in India through a contract manufacturer, but scaling local assembly for a wider range could help it avoid import duties and price more competitively. The 2030 deadline means the next four years will show whether Casio can replicate the brand recall it enjoys in Japan and the US, where its G-Shock line has seen a revival. Investors will watch same-store sales growth as new outlets mature.
Source: asia.nikkei.com
This brief was synthesised by AI from the source linked above.
