Now Reading: CenturyPly to invest Rs 2,500 crore, targets Rs 12,000 crore revenue by 2031
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CenturyPly to invest Rs 2,500 crore, targets Rs 12,000 crore revenue by 2031
CenturyPly to invest Rs 2,500 crore, targets Rs 12,000 crore revenue by 2031
Century Plyboards (India) Ltd. will invest Rs 2,500 crore to Rs 2,700 crore over five years to double its capacity and revenue to Rs 12,000 crore by 2031, executive director Keshav Bhajanka…
The Story in Brief
Century Plyboards (India) Ltd. will invest Rs 2,500 crore to Rs 2,700 crore over five years to double its capacity and revenue to Rs 12,000 crore by 2031, executive director Keshav Bhajanka announced. The funds will expand the company's nine existing plants and set up new units in Uttar Pradesh and Odisha. A plant in Hoshiarpur will start operations in October.
The company also unveiled a 'Total Cover' warranty for its premium plywood ranges, Club Prime and Architect Ply. If a defect arises within ten years, CenturyPly will reimburse the full cost of the customer's furniture, including plywood, laminates, adhesives, labour and transportation. The Hindu reports the company calls it a global first. Homeowners must register online within 90 days of purchase.
The Indian Opinion
The 'Total Cover' warranty is a bold marketing move, but it shifts the risk squarely onto the balance sheet. CenturyPly reports just 0.06% of products attract complaints, yet the fine print matters: reimbursement uses prices at the time of claim, not purchase, and the company itself controls the assessment. The real test will come in year eight or nine, when repair costs have risen and memory of the ad fades. How many claims will be honoured then?
Source: thehindu.com
This story was synthesised by AI from the source linked above.
