Now Reading: Dabur challenges FSSAI ban on ‘100%’ claims in Delhi High Court
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Dabur challenges FSSAI ban on ‘100%’ claims in Delhi High Court
Dabur India has moved the Delhi High Court against the food regulator FSSAI's order that bars it from selling several products, honey, desi ghee, coconut oil, apple cider vinegar and more, with…
The Story in Brief
Dabur India has moved the Delhi High Court against the food regulator FSSAI's order that bars it from selling several products, honey, desi ghee, coconut oil, apple cider vinegar and more, with labels claiming '100 per cent' purity, naturalness or organic content. bazaar.businesstoday.in reports that the company argued the order was passed without a show-cause notice or hearing, violating natural justice and statutory provisions. Dabur also claimed FSSAI lacks authority for such a ban and that the public order damaged its brand image, while other firms use similar claims. The court will hear the petition on Friday.
The Indian Opinion
Dabur cries selective action, but FSSAI is right to crack down on vague '100%' claims that no lab can verify. The real test is not whether Dabur alone was singled out, the regulator must now go after every company using such puffery. Will the court force a consistent standard, or let big brands hide behind technicalities?
Source: bazaar.businesstoday.in
This story was synthesised by AI from the source linked above.
