Now Reading: Dabur challenges FSSAI ban on 100% product claims in Delhi HC
-
01
Dabur challenges FSSAI ban on 100% product claims in Delhi HC
Dabur India moved the Delhi High Court on Thursday against the FSSAI’s order barring the sale of food products carrying claims such as “100% Pure” and “100% Natural”. The company says the…
The Story in Brief
Dabur India moved the Delhi High Court on Thursday against the FSSAI’s order barring the sale of food products carrying claims such as “100% Pure” and “100% Natural”. The company says the regulator acted without a show-cause notice or an opportunity to be heard. The FSSAI says such claims are ambiguous, unverifiable and likely to mislead consumers under the 2018 advertising and claims regulations. Its order covers products including honey, apple cider vinegar, oils, cow ghee, coconut water and coconut milk, and asks Dabur to file an Action Taken Report within 15 days.
Dabur is the fourth company to challenge recent FSSAI orders, according to The Economic Times. United Spirits, Mohan Meakins and Associated Alcohols & Breweries have also approached courts over labelling and flavouring directives for alcoholic beverages. The regulator says some manufacturers added flavours that mimic a drink’s standardised profile, while companies argue their labels comply with existing law and industry practice. Dabur’s petition is listed for hearing on Friday.
The Indian Opinion
The lazy version of this dispute casts either Dabur as a careless advertiser or FSSAI as an overreaching regulator. The facts support neither shortcut. Consumers deserve claims they can verify, while companies deserve notice and a fair hearing before products are stopped. The useful test is whether the court upholds the regulator’s reading of the 2018 rules and whether FSSAI can show consistent action across brands using similar claims.
Sources (4): economictimes.indiatimes.com, livemint.com, retail.economictimes.indiatimes.com, livemint.com (2)
This story was synthesised by AI from the 4 sources linked above.
Updated: this story now draws on 4 sources.
