
The Delhi High Court on Wednesday ordered social media platforms to remove obscene and unauthorised content exploiting the identity of actress Khushi Kapoor. Justice Jyoti Singh also directed the removal of items…
The Delhi High Court on Wednesday ordered social media platforms to remove obscene and unauthorised content exploiting the identity of actress Khushi Kapoor. Justice Jyoti Singh also directed the removal of items sold without permission that used her personality traits.

The court indicated it would issue a John Doe order in Kapoor's favour to protect her against anonymous individuals misusing her identity. The ruling came a day after a similar order was passed for her sister, Janhvi Kapoor.
The case is part of a rising trend of celebrities seeking legal protection against unauthorised commercial use, deepfakes and AI-generated content. Courts have held that a person's name, image, voice and likeness are legally protectable when misuse affects financial interests, reputation or privacy.
The Delhi High Court has become the primary venue for Indian celebrities enforcing personality rights, which are not covered by a specific statute but have been recognised through a series of judgments since the 2000s. Unlike trademark or copyright law, personality rights protect a person's identity itself from commercial exploitation. The court's willingness to issue John Doe orders, which allow action against unnamed infringers, is critical given the anonymity of digital platforms. This case follows a similar one for Janhvi Kapoor, showing the legal strategy for celebrity families. The next step will be the final hearing on the temporary injunction, which will clarify how far the court extends protection against AI-generated content.
Source: bollywoodlife.com
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