
The Delhi High Court on Tuesday stopped the Food Safety and Standards Authority of India (FSSAI) from cancelling ITC Limited's food licence over its use of "100%" claims on Aashirvaad MP Chakki Atta. Justice Swarana Kanta Sharma granted interim protection while hearing ITC's plea against FSSAI notices asking it to remove claims such as "100% Atta", "100% Madhya Pradesh Wheat" and "0% Maida" from labels and advertisements.

The court said it had yet to decide jurisdiction, as FSSAI argued the latest notice was issued by its Kolkata authority. ITC argued the improvement notice was issued before it could respond to the earlier show-cause notice, and challenged the validity of FSSAI's May 2025 advisory restricting "100%" claims. ITC also said FSSAI had not alleged the product actually contains maida or wheat from outside Madhya Pradesh.
The court directed that no decision on licence cancellation be taken until the next hearing on September 9.
Both NDTV and Times Now report the same facts in a neutral wire-style manner: the court granted interim relief, jurisdiction is contested, and the next hearing is September 9. Neither outlet adopts a pro-government or critical stance, both lead with the court's action and attribute ITC's arguments without comment. The uniform straight reporting leaves no framing gap to analyse. The implication is that FSSAI's May 2025 advisory may face a legal test on whether it can bind food businesses without a formal regulation, and the September 9 hearing will address both the jurisdiction issue and the validity of the advisory itself.
Coverage: 2 sources, 2 neutral
Sources (2): ndtv.com (neutral report), timesnownews.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.
Updated: this story now draws on 2 sources.