Now Reading: Dabur challenges FSSAI ban on products carrying 100 per cent claims
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Dabur challenges FSSAI ban on products carrying 100 per cent claims
Dabur India has moved the Delhi High Court against the Food Safety and Standards Authority of India’s order stopping sales of products carrying claims such as “100 per cent Pure”, “100 per…
The Story in Brief
Dabur India has moved the Delhi High Court against the Food Safety and Standards Authority of India’s order stopping sales of products carrying claims such as “100 per cent Pure”, “100 per cent Natural” and “100 per cent Organic”. The matter is listed for hearing on Friday. FSSAI says such claims are ambiguous, unverifiable and likely to mislead consumers, and has sought an Action Taken Report within 15 days.
The regulator also objected to Jaivik Bharat logos on two Dabur products and the “100 per cent Purity” claim on its coconut milk. Dabur says its labels comply with law, but has begun removing the disputed claims. Dabur is the fourth company to challenge recent FSSAI orders in court, after United Spirits, Mohan Meakins and Associated Alcohols and Breweries.
The Indian Opinion
The easy narrative is that FSSAI is either protecting consumers or targeting established companies. Both claims go too far before the court tests the orders. Absolute words on food labels can mislead, but businesses also deserve notice, reasons and a fair hearing. Dabur’s label changes may reduce immediate confusion, yet the larger test is consistent enforcement across brands. Will the court uphold the prohibition and will FSSAI apply the same standard to every “100 per cent” claim?
Sources (4): timesnownews.com, retail.economictimes.indiatimes.com, health.economictimes.indiatimes.com, timesnownews.com (2)
This story was synthesised by AI from the 4 sources linked above.
Updated: this story now draws on 4 sources.
