
The Delhi High Court on Friday stayed the FSSAI order that barred Dabur India from selling products carrying '100% Pure', '100% Natural', and similar claims. Justice Amit Mahajan said the regulator should…
The Delhi High Court on Friday stayed the FSSAI order that barred Dabur India from selling products carrying '100% Pure', '100% Natural', and similar claims. Justice Amit Mahajan said the regulator should not have passed the prohibitory order without first hearing Dabur, which has been selling these products for decades. The interim stay will continue until the next hearing on 24 August.
The FSSAI had issued the order on 3 August, covering honey, cow ghee, edible oils, apple cider vinegar, and coconut water, saying the claims were misleading. Dabur argued the order violated natural justice, while FSSAI said improvement notices were earlier issued. Separately, the Bombay High Court will hear on 10 August a plea by United Spirits and Mohan Meakin against FSSAI's prohibition on selling certain rum and whisky products over labelling and flavour concerns.
Both cases show FSSAI acting first and asking questions later. The Delhi court rightly questioned why a ban came without prior notice, yet Dabur itself had begun changing labels before the order. The Bombay case is trickier: if adding rum flavour to rum is deceptive, industry practice of five decades stands condemned. The real test is whether FSSAI can prove consumer harm, or whether it is merely uncomfortable with long-standing production methods. The 24 August hearing and the 10 August ruling will decide if this is enforcement or overreach.
Sources (3): hindustantimes.com, livemint.com, barandbench.com
This story was synthesised by AI from the 3 sources linked above.