Now Reading: EPL targets 16% beauty market share in five years, eyes SE Asia and Africa
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EPL targets 16% beauty market share in five years, eyes SE Asia and Africa
EPL targets 16% beauty market share in five years, eyes SE Asia and Africa
EPL, the world's largest plastic tube maker, plans to double its market share in beauty and cosmetics from 7-8% to 16% in five years, CFO Deepak Goyal told ETCFO. The company will…
The Story in Brief
EPL, the world's largest plastic tube maker, plans to double its market share in beauty and cosmetics from 7-8% to 16% in five years, CFO Deepak Goyal told ETCFO. The company will expand into Indonesia and Vietnam, aided by its merger with Indovida, which makes bottle closures and caps. The deal is expected to close by end of FY26.
Beauty and cosmetics grew 30% last year, pushing overall revenue up 13%. EPL's oral care tubes currently contribute 47% of revenue, beauty and cosmetics 40%, pharma 9%. Goyal said the West Asia conflict raised input costs by 50-90% but the company is recovering the full impact from customers.
The Indian Opinion
Indian companies often announce ambitious market share targets, but EPL's plan to double its beauty and cosmetics share to 16% in five years is grounded in a concrete strategy: the Indovida merger gives it ready-made reach in Southeast Asia and Africa. The real test will be whether it can sustain the 30% segment growth it saw last year. Watch the capacity utilisation numbers – if they stay near 70%, the expansion is on track; if they drop, demand may be cooling.
Source: cfo.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
