Now Reading: Levi’s, Uniqlo, Zara offer sewing classes to win Gen Z
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Levi’s, Uniqlo, Zara offer sewing classes to win Gen Z
Levi’s, Uniqlo, Primark and Zara are teaching young customers to mend clothes through in-store repairs and workshops, the Economic Times reports. Levi’s created a 90-minute handstitching course for high school students after…
The Story in Brief
Levi’s, Uniqlo, Primark and Zara are teaching young customers to mend clothes through in-store repairs and workshops, the Economic Times reports. Levi’s created a 90-minute handstitching course for high school students after finding many Gen Zers lack sewing skills. Primark hosts free ‘Love It For Longer’ events, and Zara launched a digital platform for resale and repairs.
While repairing clothes can reduce environmental impact, researchers say the scale is too small to offset rising textile waste. The UN estimates fabric waste equivalent to a garbage truck is dumped or incinerated every second. Clothing production doubled from 2000 to 2015, and less than 1% of discarded material is recycled.
The Indian Opinion
The fashion industry’s sudden embrace of mending is clever marketing, but it risks being a drop in the ocean of textile waste. Gen Z’s interest in repair is genuine, yet the same brands churn out new collections every week. The real test is whether repair programs cut the number of garments sold, not just the number of buttons sewn. Will Levi’s, Uniqlo, and Zara report how many repairs replace a new purchase?
Sources (2): economictimes.indiatimes.com, retail.economictimes.indiatimes.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
