Now Reading: FSSAI bars Dabur from selling foods with 100% claims
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FSSAI bars Dabur from selling foods with 100% claims
The Food Safety and Standards Authority of India has prohibited Dabur India from selling food products carrying misleading “100%” claims, PTI reports. The products include honey, cow ghee, edible oils, apple cider…
The Story in Brief
The Food Safety and Standards Authority of India has prohibited Dabur India from selling food products carrying misleading “100%” claims, PTI reports. The products include honey, cow ghee, edible oils, apple cider vinegar, virgin coconut oil, coconut water and coconut milk.
FSSAI said claims such as “100% Natural”, “100% Pure” and “100% Organic” breach the Food Safety and Standards (Advertising & Claims) Regulations, 2018 because they are ambiguous and difficult to verify. It also said two products displayed the Jaivik Bharat logo without valid organic endorsement. Dabur had previously received notice but did not take satisfactory corrective action, according to the regulator. The company must submit an Action Taken Report within 15 days.
The Indian Opinion
The easy narrative is that every Dabur product named here is unsafe. FSSAI’s action, as reported, concerns labelling claims and an organic logo, not a finding that all the products are harmful. The opposite claim, that “100%” is harmless marketing, also ignores rules meant to help shoppers compare products honestly. The useful test is whether Dabur removes the disputed claims and what its Action Taken Report says within 15 days.
Source: health.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
