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Dabur challenges FSSAI ban on food products with 100% claims
Dabur India has moved the Delhi High Court against the FSSAI order stopping sales of food products carrying claims such as “100 per cent natural”, “100 per cent pure” and “100 per…
The Story in Brief
Dabur India has moved the Delhi High Court against the FSSAI order stopping sales of food products carrying claims such as “100 per cent natural”, “100 per cent pure” and “100 per cent organic”. The petition alleges that the regulator acted without a prior show-cause notice or an opportunity to be heard, and questioned its authority to issue the prohibition. The case was scheduled for hearing on Friday before Justice Swarana Kanta Sharma.
The FSSAI says such claims are ambiguous, unverifiable and likely to mislead consumers under the Food Safety and Standards (Advertising and Claims) Regulations, 2018. It also flagged Jaivik Bharat logos on two products without valid endorsement and ordered Dabur to file an action-taken report within 15 days.
The Indian Opinion
The easy narrative is that either a large company is being singled out or that every “100 per cent” label is automatically fraudulent. Neither follows from the available facts. The regulator must enforce clear standards consistently, while Dabur is entitled to contest procedure and legal authority. The court’s treatment of the alleged lack of notice, and the evidence behind the product claims, will matter more than public accusations. Did Dabur receive a lawful chance to respond before the ban?
Sources (2): health.economictimes.indiatimes.com, indiatoday.in
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
