Now Reading: Dabur tells Delhi High Court FSSAI favoured rivals with 100% label ban
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Dabur tells Delhi High Court FSSAI favoured rivals with 100% label ban
Dabur has told the Delhi High Court that the FSSAI's ban on products carrying '100%' claims unfairly favoured certain manufacturers and put inventory worth Rs 150 crore at risk. In a petition…
The Story in Brief
Dabur has told the Delhi High Court that the FSSAI's ban on products carrying '100%' claims unfairly favoured certain manufacturers and put inventory worth Rs 150 crore at risk. In a petition filed on August 6, the company said the August 3 order was issued without a show-cause notice or hearing, and was not in the public interest.
The dispute covers 11 flagship products including Dabur Honey and Real Activ Coconut Water. FSSAI says the claims violated advertising regulations. Dabur argues the label was industry-standard and it had already begun removing the claims. The regulator publicised the order on social media, prompting Blinkit and Hilton Hotels to pull the products.
The Indian Opinion
Two things can be true: FSSAI is right to police misleading labels, and Dabur deserves due process before a ban torches Rs 150 crore of stock. The regulator's social media blast before the court ruled looks less like consumer protection and more like market signalling. Watch whether FSSAI can produce a single consumer complaint against Dabur's honey or coconut oil. That number will settle whose interest this order really served.
Source: businesstoday.in
This story was synthesised by AI from the source linked above.
