Now Reading: Quick-commerce firms explore 30-minute delivery of large appliances
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Quick-commerce firms explore 30-minute delivery of large appliances
Quick-commerce firms explore 30-minute delivery of large appliances
Swiggy Instamart, Eternal’s Blinkit and other quick-commerce firms are discussing large-appliance deliveries with manufacturers, The Economic Times reports. Refrigerators, televisions, washing machines and microwave ovens could be delivered faster, though installation remains…
The Story in Brief
Swiggy Instamart, Eternal’s Blinkit and other quick-commerce firms are discussing large-appliance deliveries with manufacturers, The Economic Times reports. Refrigerators, televisions, washing machines and microwave ovens could be delivered faster, though installation remains a key hurdle. Flipkart has tested two-hour delivery for large appliances in about a dozen cities, with installation included in some cases. Amazon and JioMart are also working to reduce delivery times.
Companies are considering manufacturers’ warehouses and retail stores instead of dedicated dark stores, which could widen product choice and control property costs. Earlier attempts had limited success, including Blinkit’s 10-minute Lloyd air-conditioner service in Delhi-NCR. Quick-commerce firms are seeking larger orders and better margins beyond FMCG, where they account for 7-8% of sales at many large companies.
The Indian Opinion
The easy narrative is that every appliance will soon arrive as quickly as groceries. That ignores installation, stock location, returns and service visits. The opposite claim, that rapid delivery has no place in appliances, also overlooks Flipkart’s two-hour pilot and the use of existing warehouses and stores. Consumers will decide through actual demand, not promotional promises. The clearest test is whether firms can deliver and install reliably in enough pin codes without raising prices.
Source: retail.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
