Now Reading: Group dining share rises to 43%, solo falls to 23%: Kantar
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Group dining share rises to 43%, solo falls to 23%: Kantar
A new report by Worldpanel by Numerator (Kantar) shows Indians are shifting out-of-home food and beverage consumption towards group occasions and healthier products, but overall volumes are shrinking. The share of consumption…
The Story in Brief
A new report by Worldpanel by Numerator (Kantar) shows Indians are shifting out-of-home food and beverage consumption towards group occasions and healthier products, but overall volumes are shrinking. The share of consumption among groups of five or more has jumped to 43% from 34% two years ago, while solo consumption dropped to 23% from 29%. Total packaged food and beverage volumes fell 8.6% in the last year.
Consumers are becoming more selective, not cutting back on occasions altogether. The report also found out-of-home consumption spikes in the final week of the month, especially among younger and less affluent households. Healthier snacks, drinks and sports beverages are among the fastest-growing categories. Danone India MD Shashi Ranjan said the company is focusing on unmet nutritional needs rather than expanding existing categories.
The Indian Opinion
The data punctures two lazy narratives. One: that Indians are cutting back on eating out due to inflation. Actually, they are eating out just as often but in larger groups, buying more packs per occasion. Two: that health is a niche fad. The report shows healthy categories now drive growth, but volumes overall are down 8.6%. The real test is whether the month-end spending spike reflects leftover budgets or a structural shift. Watch whether companies' larger-pack promotions can reverse the volume decline.
Sources (2): economictimes.indiatimes.com, retail.economictimes.indiatimes.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
