Now Reading: Multiplexes Turn to Food and Premium Experiences for Growth
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Multiplexes Turn to Food and Premium Experiences for Growth
Food and beverages are becoming a larger part of India’s multiplex business as ticket prices face affordability limits. PVR INOX’s F&B revenue rose 16.7 per cent year-on-year to Rs 558 crore in…
The Story in Brief
Food and beverages are becoming a larger part of India’s multiplex business as ticket prices face affordability limits. PVR INOX’s F&B revenue rose 16.7 per cent year-on-year to Rs 558 crore in Q1 FY27, compared with 15.9 per cent growth in ticketing revenue to Rs 837 crore. F&B contributed about 34 per cent of its Rs 1,622 crore operating revenue. Admissions rose 8 per cent to 36.6 million, while average F&B spending increased 9 per cent to Rs 161. Average ticket prices rose 8 per cent to Rs 273.
Cinepolis India gets 32-33 per cent of its revenue from F&B and expects that share to reach 38-40 per cent. Miraj Entertainment has seen its F&B contribution rise from about 30 per cent three years ago to 34 per cent. Operators are adding premium dishes, regional favourites and brand partnerships, while seeking higher spending per visitor across metro and smaller cities.
The Indian Opinion
The easy story is that expensive popcorn alone will rescue multiplexes, or that premiumisation means cinemas are abandoning ordinary viewers. The figures support neither extreme. F&B growth is slightly ahead of ticketing, but admissions still matter, and India’s food-to-ticket spending ratio at Cinepolis is about 55 per cent, far below its global level above 100 per cent. The real test is whether higher per-visitor spending can continue without weakening attendance, especially outside metros. Quarterly admissions and average F&B spend will show which side is winning.
Source: retail.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
