Now Reading: iPhone 18 Pro Max keeps same design; big overhaul waits till 2027
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iPhone 18 Pro Max keeps same design; big overhaul waits till 2027
Apple is reportedly planning to keep the design of the iPhone 18 Pro Max largely unchanged from current models, saving its biggest visual overhaul for the iPhone's 20th anniversary in 2027. Bloomberg's…
The Story in Brief
Apple is reportedly planning to keep the design of the iPhone 18 Pro Max largely unchanged from current models, saving its biggest visual overhaul for the iPhone's 20th anniversary in 2027. Bloomberg's Mark Gurman reports the company intends to repeat the strategy used for the iPhone X in 2017, which debuted alongside the iPhone 8. A foldable iPhone is expected in September 2026, followed by the anniversary model in September 2027.
The 2027 phone is rumoured to feature an all-glass quad-curved body, an under-screen camera and Face ID, solid-state haptic buttons, and a LOFIC sensor offering up to 20 stops of dynamic range. Forrester analyst Dipanjan Chatterjee cautions that announcing a radical redesign two years early may further slow an already lengthening upgrade cycle, especially as Apple Intelligence has yet to convince users to buy new iPhones.
The Indian Opinion
The hype around Apple's 2027 anniversary iPhone is building, but the hype itself is a risk. Forrester analyst Dipanjan Chatterjee rightly calls this a double-edged sword: announcing a radical redesign two years out may freeze upgrades now, especially as Apple Intelligence has not yet delivered its killer app. The real test is not the 2027 mock-up, but whether iPhone 17 and foldable 2026 sales actually hold up. If they slump, the strategy backfires.
Source: thehansindia.com
This story was synthesised by AI from the source linked above.
