
The iPhone 18 Pro Max will retain a familiar design this September as Apple saves its biggest overhaul for the iPhone’s 20th anniversary in 2027, according to Bloomberg’s Mark Gurman. The company…
The iPhone 18 Pro Max will retain a familiar design this September as Apple saves its biggest overhaul for the iPhone’s 20th anniversary in 2027, according to Bloomberg’s Mark Gurman. The company plans a foldable iPhone in September 2026, followed by a commemorative model in September 2027 with an all-glass curved display, under-panel Face ID, solid-state haptic buttons, and a LOFIC camera sensor. Gurman says this mirrors the 2017 iPhone X launch that skipped the iPhone 8 redesign.

At the September 2026 event, the iPhone 18 Pro and Pro Max are expected to feature the A20 Pro chip on TSMC’s 2nm process, 12GB RAM, a triple 48MP camera with mechanical variable aperture, a smaller Dynamic Island, and a 5,567mAh battery. The standard iPhone 18 and second-generation iPhone Air are delayed to spring 2027. Prices may rise by $100, 200 (approx. Rs 9,535, 19,070). However, some analysts warn that announcing a radical redesign two years ahead could slow upgrade cycles.
The narrative that Apple is “saving” its biggest redesign for 2027 is clever marketing, but it also risks convincing buyers to sit out the next two years. Analysts like Forrester’s Dipanjan Chatterjee call this a double-edged sword: why pay a premium now if a radical all-glass iPhone is coming? The real test will be pre-order data for the iPhone 18 Pro Max this September. If upgrade numbers dip sharply, Apple’s long game may backfire on short-term sales.
Sources (2): thehansindia.com, english.mathrubhumi.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.