Now Reading: IRCTC Tejas Express to run as ‘Sprite’ Tejas Express from August 19
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IRCTC Tejas Express to run as ‘Sprite’ Tejas Express from August 19
India's first private train, the Lucknow-Delhi IRCTC Tejas Express, will be announced as the 'Sprite' Tejas Express from August 19 to November 11, 2026. The branding follows IRCTC awarding advertisement rights to…
The Story in Brief
India's first private train, the Lucknow-Delhi IRCTC Tejas Express, will be announced as the 'Sprite' Tejas Express from August 19 to November 11, 2026. The branding follows IRCTC awarding advertisement rights to M/s Sprite for six months, a first for a train name, The Hindu reports. The announcement will be made at originating and en route stations on both journeys.
The train, flagged off in December 2021, is fully air-conditioned with food, beverage and infotainment services. Group bookings for entire AC Chair Car coaches with 78 seats are allowed. An official said IRCTC pays hauling charges for railway infrastructure.
The Indian Opinion
The branding of a train after a soft drink is a harmless commercial move, but it invites a question: will the next step be renaming stations for ads? The railway's claim that exterior wraps are routine misses the point. A train's name is part of public transport identity, not a billboard. Watch for whether this sets a precedent or remains a six-month experiment. If Sprite's name sticks beyond November, expect a chorus of demands from other firms, and from passengers who prefer their journeys free of product placement.
Source: thehindu.com
This story was synthesised by AI from the source linked above.
