Now Reading: Kriti Sanon mocks ‘Rakhi fashion committee’ amid ad row
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Kriti Sanon mocks ‘Rakhi fashion committee’ amid ad row
Kriti Sanon has taken a swipe at critics of her GIVA jewellery Raksha Bandhan advertisement, calling them the 'Rakhi fashion committee' in a social media post. The ad, which showed Sanon in…
Kriti Sanon has taken a swipe at critics of her GIVA jewellery Raksha Bandhan advertisement, calling them the 'Rakhi fashion committee' in a social media post. The ad, which showed Sanon in a bralette-style blouse tying a rakhi to her brother and pet dog, was pulled by the brand after backlash. Sanon defended her outfit and the campaign, saying culture is in the heart, not the neckline.
The controversy has drawn comments from several public figures. Priyanka Chopra's mother Madhu Chopra said 'my body, my choice' is valid but there must be a boundary (daayra) and the outfit should suit the occasion. Actor Kangana Ranaut called the ad 'intentionally creepy'. Comedian Mallika Dua posted a sarcastic 'appreciation post' for Sanon, noting none of the jewellery she wore was from GIVA.
The brand GIVA issued an apology and withdrew the advertisement, saying it had no intent to hurt sentiments. Sanon's sister Nupur also appeared in her photo. The debate over women's clothing choices and cultural traditions continues online.
Indian Opinion Analysis
Cinemaexpress.com and Bollywood Hungama give straight, mostly neutral coverage. M9.news leads with Madhu Chopra's comment, framing the row as a new 'twist' and giving her boundary argument equal weight to Sanon's defence. The critical framing emphasises that even a celebrity mother questioned the ad, while neutral reports let Sanon's full statement stand. The brand's apology and ad withdrawal are the concrete outcome. What remains unresolved is whether advertisers will now avoid modern styling for traditional festivals.
The brand GIVA has withdrawn the advertisement and apologised. No further legal or regulatory action has been announced.
Coverage: 4 sources, 3 neutral, 1 sensationalist
Sources (4): cinemaexpress.com (neutral report), m9.news (sensationalist), bollywoodhungama.com (neutral report), bollywoodhungama.com (2) (neutral report)
This brief was synthesised by AI from the 4 sources linked above, so one read covers every framing they carry.
