Now Reading: Mahindra eyes 5% heavy truck share with AI, new engines
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Mahindra eyes 5% heavy truck share with AI, new engines
Mahindra & Mahindra has set a target to capture 5% of the heavy truck market, using onboard AI, fuel-efficiency gains and uptime guarantees, the Economic Times reports. The company, which already holds…
The Story in Brief
Mahindra & Mahindra has set a target to capture 5% of the heavy truck market, using onboard AI, fuel-efficiency gains and uptime guarantees, the Economic Times reports. The company, which already holds a strong No.2 position in passenger vehicles, is leveraging its recently acquired SML Mahindra entity to plug gaps in its commercial vehicle portfolio and challenge leaders Tata Motors and Ashok Leyland.
Vinod Sahay, president of Trucks and Buses, told Mint that two new engines are under development over the next two years to help double Mahindra's share in intermediate commercial vehicles from the current 4-4.5%. The company plans to expand into 16-18 tonne two-axle trucks and will focus initially on electric school and staff buses, avoiding the subsidised city e-bus segment under PM E Drive.
The Indian Opinion
Headlines about Mahindra taking on Tata and Ashok Leyland may sound like corporate bravado, but the company has a record of executing ambitious plans in passenger vehicles. Still, heavy trucks are a different game: reliability, service network and long-haul trust matter more than car-showroom glitz. The real test is not the 5% target but whether the new engines, promised in two years, can match the durability of incumbents. Watch Mahindra's ICV market share numbers in FY28 to gauge genuine progress, not just announcements.
Sources (2): auto.economictimes.indiatimes.com, livemint.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
