Now Reading: Memory Shortage Leaves Apple MacBook Air Stocks Constrained
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Memory Shortage Leaves Apple MacBook Air Stocks Constrained
Apple is struggling to keep the MacBook Air in stock as memory shortages restrict shipments, LiveMint reports, citing Bloomberg’s Mark Gurman. The supply crunch follows price increases across Apple’s MacBook and iPad…
The Story in Brief
Apple is struggling to keep the MacBook Air in stock as memory shortages restrict shipments, LiveMint reports, citing Bloomberg’s Mark Gurman. The supply crunch follows price increases across Apple’s MacBook and iPad range. In India, the M5 MacBook Air’s price rose nearly 24%, from Rs 1,20,900 to Rs 1,49,900. Its US starting price increased by $200 to $1,299.
Apple reportedly delayed its back-to-school campaign and has begun steering customers towards the MacBook Pro. Some marketing materials carry a “subject to availability” disclaimer. The company is said to be sourcing memory from Chinese suppliers for devices sold in China. The MacBook Air, refreshed with the M5 chip in March, is not expected to receive an immediate upgrade.
The Indian Opinion
Claims that Apple is simply manipulating scarcity overlook the reported memory constraints, while treating the price rise as a routine upgrade cost ignores its scale. Buyers should compare available MacBook Pro models rather than assume the Air will return quickly or receive a new chip soon. Apple’s inventory and pricing over the next few months will show whether this is a temporary supply squeeze or a longer shift in its laptop strategy.
Source: livemint.com
This story was synthesised by AI from the source linked above.
