Now Reading: Memory shortage threatens Apple device supplies and prices
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Memory shortage threatens Apple device supplies and prices
Apple is struggling to keep its MacBook Air in stock as memory chip shortages constrain supplies, LiveMint reports, citing Bloomberg’s Mark Gurman. The company has already raised MacBook and iPad prices. In…
The Story in Brief
Apple is struggling to keep its MacBook Air in stock as memory chip shortages constrain supplies, LiveMint reports, citing Bloomberg’s Mark Gurman. The company has already raised MacBook and iPad prices. In India, the M5 MacBook Air rose nearly 24%, from Rs 1,20,900 to Rs 1,49,900. Apple is reportedly steering some customers towards the MacBook Pro and adding an availability disclaimer to marketing material.
Business Today reports that the shortage may also affect upcoming iPhone 18 Pro and iPhone Fold supplies. Analyst Tim Culpan said Apple had produced about $1 billion worth of unpackaged processors that could not be used until required DRAM arrived. Apple and its suppliers may meet initial demand, but stocks could tighten later. CEO Tim Cook has acknowledged supply chain constraints.
The Indian Opinion
The easy story is that Apple is deliberately creating scarcity or that every new iPhone will face an immediate shortage. Neither is established by these reports. The clearer fact is that memory costs and supply limits are already reaching Indian buyers through higher MacBook prices. Claims about iPhone delays and further price rises remain forecasts. Apple’s launch inventory, delivery times and the final India price will show how severe the problem is.
Sources (2): livemint.com, businesstoday.in
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
