Now Reading: Milma products safe, minister dismisses rumours as new items launched
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Milma products safe, minister dismisses rumours as new items launched
Kerala Animal Husbandry and Dairy Development Minister Bindhu Krishna has dismissed recent rumours about Milma products, asserting that the dairy cooperative follows strict quality-control procedures. Speaking at the launch of four new…
Kerala Animal Husbandry and Dairy Development Minister Bindhu Krishna has dismissed recent rumours about Milma products, asserting that the dairy cooperative follows strict quality-control procedures. Speaking at the launch of four new products in Thiruvananthapuram, Krishna said she personally verified the matter and found no basis for the negative reports. She urged the public not to believe what she termed adverse propaganda and called for continued support to strengthen Milma.
Among the new launches are Milma Paneer Pops, a ready-to-cook snack available in Peri-Peri and Chettinad flavours, and two new yogurt varieties: Sweetened Yogurt and Blueberry-Flavored Yogurt. The products are made from milk with probiotic cultures and are suitable for children and adults. Milma aims to expand its value-added product range and become a leading dairy brand. The minister recalled Chief Minister V D Satheesan's target of making the state self-sufficient in milk production, with an output target of one crore litres per day.
Indian Opinion Analysis
Milma, Kerala's largest dairy cooperative, has faced periodic trust issues when rumours or unverified claims spread on social media. The minister's personal intervention signals that the cooperative's reputation matters beyond sales, it affects the livelihood of lakhs of dairy farmers who supply milk. Milma's move into branded snacks and flavored yogurts targets urban consumers, but the real test will be whether the cooperative can maintain consistent quality as it scales up processing. The state government's one-crore-litre-per-day target depends on both increasing production and retaining consumer confidence. Watch for whether Milma's next quarterly sales figures show any dip or rise after this controversy.
Source: english.mathrubhumi.com
This story was synthesised by AI from the source linked above.
