Now Reading: PVR INOX targets 1,000 small-city screens at Rs 175 ticket price
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PVR INOX targets 1,000 small-city screens at Rs 175 ticket price
PVR INOX targets 1,000 small-city screens at Rs 175 ticket price
PVR INOX has launched a new format called Smart Cinemas to bring affordable cinema to Tier III cities. Managing Director Ajay Bijli told Times Now Digital the company plans to open 1,000…
The Story in Brief
PVR INOX has launched a new format called Smart Cinemas to bring affordable cinema to Tier III cities. Managing Director Ajay Bijli told Times Now Digital the company plans to open 1,000 new screens in 300 cities over five years, starting with Muzaffarpur, Bihar. Tickets will cost about Rs 175, roughly 40 per cent below average metro prices.
Bijli said each screen costs only Rs 1.9 crore to set up, compared to Rs 3.5 crore for a normal screen, keeping the return on investment within three to four years. The company will use a revenue-sharing model with developers, avoiding fixed rentals, and some locations will follow an asset-light FOCO model where the developer funds the build.
The Indian Opinion
This plan sounds promising on paper, but the real test is whether small-town audiences will show up in numbers that justify the economics. The 'OTT killed cinema' narrative is lazy, yet PVR INOX must prove its 20 per cent margin target is realistic, not just a spreadsheet exercise. Watch if the Muzaffarpur screen fills for non-Bollywood content.
Source: timesnownews.com
This story was synthesised by AI from the source linked above.
