Musafir Cafe producer says simple stories win on OTT

‘Not everything needs to be a visual spectacle’: Producer Vijay Subramaniam on Musafir Cafe’s success | Interview

Producer Vijay Subramaniam has attributed the success of Netflix series 'Musafir Cafe' to its focus on simple human relationships rather than grand visual spectacles. In an interview with Hindustan Times, Subramaniam said…

The Story in Brief

Producer Vijay Subramaniam has attributed the success of Netflix series 'Musafir Cafe' to its focus on simple human relationships rather than grand visual spectacles. In an interview with Hindustan Times, Subramaniam said the show was an 'instant yes' for him because it placed regular people and relatable emotions at the centre, unlike the crime dramas and thrillers dominating OTT platforms.

Musafir Cafe producer says simple stories win on OTT

The series, featuring Vikrant Massey, Vedika Pinto, and Mahima Makwana, was planned as a multi-season story from the writing stage itself, Subramaniam revealed. He said the team at Netflix was equally excited about a longer format. On when season two would go on floors, Subramaniam said only: 'ASAP.'

The Indian Opinion

The 'simple story wins' narrative is comforting, but it ignores that Netflix approved and marketed 'Musafir Cafe' with the same machinery as its spectacles. The real test is whether the show, with modest production values, can sustain viewership against big-budget thrillers in season two. Did the streaming giant's algorithm boost it based on Massey's pull post-'12th Fail', or did audiences truly seek out simplicity? The second season's numbers will settle the question.


Source: hindustantimes.com

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