Now Reading: ONDC’s DigiDukaan to launch in Mumbai by September, then Bengaluru, Delhi
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ONDC’s DigiDukaan to launch in Mumbai by September, then Bengaluru, Delhi
ONDC’s DigiDukaan to launch in Mumbai by September, then Bengaluru, Delhi
ONDC will launch its DigiDukaan B2B procurement network in Mumbai by end of August or early September, followed by Bengaluru and Delhi this fiscal year. The platform, already live in Hyderabad and…
The Story in Brief
ONDC will launch its DigiDukaan B2B procurement network in Mumbai by end of August or early September, followed by Bengaluru and Delhi this fiscal year. The platform, already live in Hyderabad and Jaipur, connects kirana stores with distributors and brands without replacing the existing ecosystem. Hyderabad has onboarded 11,500 stores and more than 400 brands, and ONDC aims for 30-50 per cent coverage there by end of 2026. ITC and Coca-Cola are live on the platform; HUL is integrating. ONDC targets a replicable expansion playbook after five to six cities, COO Rohit Lohia told Economic Times.
The Indian Opinion
Some see DigiDukaan as another platform that will squeeze kirana margins by forcing price transparency. But ONDC's model deliberately keeps distributors and wholesalers in the chain, only digitising orders. The real test will be whether small retailers, accustomed to phone calls and sales reps, actually switch to an app. Watch the daily order volume in Mumbai after three months: if it stays below a few thousand, habit is winning over convenience. A big-brand integration like HUL's full go-live will be another sign of the platform's real pull.
Source: retail.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
