Now Reading: D2C brands chart path to ₹100 Cr with omnichannel playbooks
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D2C brands chart path to ₹100 Cr with omnichannel playbooks
Inc42's D2CX Converge in Kolkata brought together over 60 founders to decode scaling strategies for India's next-generation consumer brands. Wow! Momo's Murali Krishnan traced the company's journey past ₹1,000 Cr in revenue,…
The Story in Brief
Inc42's D2CX Converge in Kolkata brought together over 60 founders to decode scaling strategies for India's next-generation consumer brands. Wow! Momo's Murali Krishnan traced the company's journey past ₹1,000 Cr in revenue, crediting customer obsession and a pandemic-era pivot that birthed Wow! China. A panel with leaders from Nestasia, Aza Fashions, WishCare, and Littlebox discussed the operational playbook for hitting the ₹100 Cr milestone, balancing channel strategy with retention and unit economics.
Separately, Inc42 and Rukam Capital unveiled the inaugural D2CX Runway cohort, a seven-week accelerator for 14 emerging brands. The programme, which ended with a Demo Day in Delhi, featured mentors including The Souled Store's Vedang Patel and Rukam Capital's Archana Jahagirdar. India's D2C market, valued at $65 Bn, is projected to reach $310 Bn by 2031, according to Inc42.
The Indian Opinion
The noise around D2C often swings between unicorn hype and doom. This coverage shows the real work: Wow! Momo's 9 lakh delivery orders in October 2020 after just 15,000 in February is a concrete pivot, not a slogan. The ₹100 Cr playbook is about CRM and complaints, not just ads. Watch whether these 14 accelerator brands, like 41 Foods' ₹20 Cr revenue, can repeat that without burning cash. The test is simple: do their unit economics survive a second round of funding? Numbers, not narratives, will tell.
Sources (2): inc42.com, inc42.com (2)
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
