
OpenAI is reportedly planning its first consumer hardware: a donut-shaped smart speaker likely priced between Rs 29,000 and Rs 37,000, to launch in 2027. The device, designed with Jony Ive's LoveFrom studio,…
OpenAI is reportedly planning its first consumer hardware: a donut-shaped smart speaker likely priced between Rs 29,000 and Rs 37,000, to launch in 2027. The device, designed with Jony Ive's LoveFrom studio, will have no display, relying entirely on voice. It will include moving parts, a camera, and sensors to understand its surroundings, according to Bloomberg's Mark Gurman, as cited by Times Now and Business Today.

The speaker aims to offer more natural conversations than ChatGPT's current Voice Mode, learning user preferences over time. OpenAI has not officially confirmed the launch, pricing, or design. The move comes as the company faces a legal dispute with Apple over alleged trade secret violations, which OpenAI denies.
This donut-shaped speaker looks like a bold bet on voice-first AI, but smart speakers have a weak track record for profits. At Rs 30,000, it will compete not just with Alexa and Google Nest but also with a smartphone that already runs ChatGPT. The real test will be whether its moving parts and Jony Ive's materials justify the price, or if this becomes a niche gadget for early adopters.
Sources (2): timesnownews.com, businesstoday.in
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.