Now Reading: Rajkumar Santoshi calls social media reviews disturbing
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Rajkumar Santoshi calls social media reviews disturbing
Filmmaker Rajkumar Santoshi said social media reviews can be “very disturbing”, but filmmakers have no option other than adapting to them. Speaking to IANS, he said social platforms now play a major…
Filmmaker Rajkumar Santoshi said social media reviews can be “very disturbing”, but filmmakers have no option other than adapting to them. Speaking to IANS, he said social platforms now play a major role in a film’s publicity and marketing.
Santoshi’s film Batwara 1947 reached cinemas on 14 August 2026. The period drama, backed by Aamir Khan Productions, stars Sunny Deol, Shabana Azmi, Preity G Zinta, Karan Deol, Ali Fazal and Abhimanyu Singh. A. R. Rahman composed the music and Javed Akhtar wrote the lyrics.
Mufti Manzur, chairman of the Islamic Council, praised the film’s message of love and humanity, its portrayal of a mother’s love and the performances. The film is directed by Santoshi and is believed to draw inspiration from Asghar Wajahat’s play Jis Lahore Nai Vekhya, O Jamya E Nai.
Indian Opinion Analysis
Social media reactions are public and immediate, unlike conventional reviews that appear through established editorial channels. Filmmakers can respond through interviews, promotions or direct engagement, but they cannot revise reactions once they spread. For viewers, the practical question is whether online opinion translates into sustained theatrical attendance, particularly after the opening weekend. Batwara 1947’s audience response and box-office performance during its cinema run will therefore be the next concrete signals to watch.
Source: assamtribune.com
This story was synthesised by AI from the source linked above.
