Now Reading: Ramraj Cotton launches Panchaa dhoti reviving Santhali weave
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Ramraj Cotton launches Panchaa dhoti reviving Santhali weave
Ramraj Cotton launched Panchaa on August 7, a handloom dhoti inspired by the traditional Santhali weave of Odisha's Mayurbhanj district. The initiative aims to revive fading tribal weaving traditions, provide livelihoods for…
The Story in Brief
Ramraj Cotton launched Panchaa on August 7, a handloom dhoti inspired by the traditional Santhali weave of Odisha's Mayurbhanj district. The initiative aims to revive fading tribal weaving traditions, provide livelihoods for women artisans, and present the craft in a contemporary form.
Each piece is 100% cotton, off-white, with azo-free dyes, combining a plain weave with an extra-weft technique. Panchaa is available at select Ramraj Cotton Exclusive Stores and online. The Santhali weave was traditionally used for sarees but has declined due to changing lifestyles and limited market opportunities.
The Indian Opinion
A common narrative is that tribal crafts are dying, but here a brand is investing in revival. Skeptics may call it appropriation, yet the use of azo-free dyes and handwoven quality suggests respect for tradition. The real test: will Panchaa generate enough demand to keep these weavers employed beyond one season, or is it a one-off novelty?
Source: telanganatoday.com
This story was synthesised by AI from the source linked above.
