Now Reading: Smartphone financing tenure averages 10 months in Q2 2026
-
01
Smartphone financing tenure averages 10 months in Q2 2026
Smartphone financing tenure in India averaged 10 months in the April-June quarter of 2026, according to a Counterpoint Research report. Tier 2 cities led the trend, with EMI plans accounting for 57.5…
The Story in Brief
Smartphone financing tenure in India averaged 10 months in the April-June quarter of 2026, according to a Counterpoint Research report. Tier 2 cities led the trend, with EMI plans accounting for 57.5 per cent of purchases there, while Tier 3 and smaller markets also saw financing penetration above 50 per cent. NBFCs are offering wider EMI tenures to suit budgets.
The Indian Opinion
The report that Apple buyers finance for 17 months on average invites eyerolls: critics see it as a trap of perpetual EMIs rather than real affordability. Yet the data shows consumers are rationally trading longer tenures for access to premium devices they could not otherwise afford. The real test is whether default rates rise when interest costs are finally tallied. How many will finish paying before they want to upgrade again?
Source: telanganatoday.com
This story was synthesised by AI from the source linked above.
