
Sony Pictures Networks India has announced a major content slate spanning fiction, reality, sports, movies and regional programming, NDTV Profit reports. The lineup brings together marquee talent and popular formats across its…
Sony Pictures Networks India has announced a major content slate spanning fiction, reality, sports, movies and regional programming, NDTV Profit reports. The lineup brings together marquee talent and popular formats across its broadcast and digital platforms, doubling down on premium entertainment. The move comes as Indian media companies compete fiercely for audience attention in a fragmented market.
Indian entertainment news often swings between celebrating OTT disruption and mourning the decline of television. Sony’s heavy investment across fiction, reality, sports and regional programming shows traditional broadcasters are far from done. The real test will be whether this slate translates into higher viewership and advertising revenue in the coming quarters, or just adds to clutter.
Source: ndtvprofit.com
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