Now Reading: Swiggy 99 store expands to 500 cities, orders up 2.4 times
-
01
Swiggy 99 store expands to 500 cities, orders up 2.4 times
Swiggy’s 99 store has grown to 500 cities and over 1.8 lakh restaurant partners within a year of launch. The service offers fixed-price food options at Rs 49, Rs 79, and Rs…
The Story in Brief
Swiggy’s 99 store has grown to 500 cities and over 1.8 lakh restaurant partners within a year of launch. The service offers fixed-price food options at Rs 49, Rs 79, and Rs 99, including items from national chains like McDonald’s, Dominos, KFC, Burger King, and Taco Bell, as well as local and regional brands.
Monthly orders from the 99 store have risen 2.4 times in the past year, according to Swiggy. The company said every seventh food order on its platform now comes from the 99 store, and the service has drawn in customers who previously ordered online only on special occasions. Swiggy’s chief business officer for food marketplace, Siddharth Bhakoo, said the offering targets customers in Tier-2 and Tier-3 cities who want affordable, quality food.
The Indian Opinion
Swiggy’s 99 store claims to democratise access to branded food at budget prices, but the fine print matters, taxes, add-ons, and other charges can push the final bill well above the advertised Rs 49 or Rs 99. The real test will come when customer complaints about hidden costs start piling up on social media. How many orders end up costing double the sticker price?
Source: bazaar.businesstoday.in
This story was synthesised by AI from the source linked above.
