Now Reading: Swiggy expands 99 store to 500-plus cities, orders surge 2.4x
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Swiggy expands 99 store to 500-plus cities, orders surge 2.4x
Swiggy has expanded its 99 Store service to over 500 cities, offering customers fixed-price food options at Rs 49, Rs 79, and Rs 99. Launched a year ago, the store now accounts…
The Story in Brief
Swiggy has expanded its 99 Store service to over 500 cities, offering customers fixed-price food options at Rs 49, Rs 79, and Rs 99. Launched a year ago, the store now accounts for one in seven Swiggy orders, and monthly orders have grown 2.4 times in the past year. The platform includes both local brands and major QSR chains like Burger King, McDonald’s, KFC, Domino’s, and Taco Bell.
Swiggy has over 1.8 lakh restaurant partners under this service. Chief business officer Siddharth Bhakoo said the initiative targets customers across Tier-1 to Tier-3 cities who want quality food at low prices. According to a Redseer report, the online food delivery share in India's food services market is expected to rise from 11% in FY26 to 18% by FY31. The company offers free delivery on orders above Rs 49, but customers should check the final bill for extra charges.
The Indian Opinion
Swiggy's 99 Store is being touted as a win for both value-conscious customers and the platform, but the narrative glosses over the fine print. The headline 'Rs 49' meal often balloons with taxes and add-ons. The real test is whether this model can sustain restaurant margins and delivery partner earnings without raising base prices. Are customers saving money, or is this a clever way to shift to smaller portions and charge for every extra? Watch for the average order value per user in FY26 results.
Sources (2): bazaar.businesstoday.in, bazaar.businesstoday.in (2)
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
