
Tamil Nadu’s state-run TASMAC is introducing online liquor ordering, with customers able to view prices and live stock, pay digitally and collect bottles from a chosen outlet using a QR code. There…
Tamil Nadu’s state-run TASMAC is introducing online liquor ordering, with customers able to view prices and live stock, pay digitally and collect bottles from a chosen outlet using a QR code. There will be no home delivery. The Hindu reports that workers received software-update instructions and that the system is being introduced to curb overcharging and widen access to product information.

Customers aged 21 and above can use the portal, according to reports cited by Livemint. Orders can be placed in Tamil or English, with outlets searchable by location, shop number or district. The Hindu reports that TASMAC generates around Rs 150 crore in daily liquor sales. The government says age checks will continue at collection points.
The claim that an app will end overcharging is too sweeping, just as calling this home delivery is plainly wrong. Digital prices and QR collection can reduce disputes, but they cannot prevent staff from refusing stock or mishandling orders. The real test is whether customers receive bottles at the displayed MRP, and whether complaints fall after the system runs across TASMAC’s network.
Sources (2): livemint.com, thehindu.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.