TASMAC to offer online liquor booking with store pickup

The Story in Brief

Tamil Nadu’s state-run liquor retailer TASMAC is set to launch an online platform for customers aged 21 and above. The portal will show prices, outlet locations and live brand availability. Customers can pay online, receive a QR code and collect their orders from a chosen shop. There will be no home delivery.

The portal is expected to be available in Tamil and English. Customers can search for outlets by location, shop number or district. Officials said visible pricing and digital payments could reduce queues and overcharging complaints. The launch date and app name were reported differently, with sources mentioning August 6 and the possible name ‘Tasmac Online Shopping’.

The Indian Opinion

The system could make purchases more predictable by showing prices and stock before customers visit a shop. However, it will not remove the need for physical collection, and its effectiveness will depend on accurate stock information and smooth QR-code processing. Claims that it will fully end overcharging or queues may be premature until the platform’s performance and enforcement are assessed.

Source: livemint.com

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