
The Shri Mata Vaishno Devi Shrine Board has signed an MoU with the Jammu and Kashmir Rural Livelihoods Mission to create business opportunities for rural women's self help groups. The initiative follows…
The Shri Mata Vaishno Devi Shrine Board has signed an MoU with the Jammu and Kashmir Rural Livelihoods Mission to create business opportunities for rural women's self help groups. The initiative follows directions from LG Manoj Sinha. Eligible SHGs will supply puja items, prasad, and other goods within the shrine ecosystem, leveraging the pilgrim economy in Katra-Reasi.
JKRLM will identify and train the SHGs, while the board will facilitate procurement and share advance requirements to help groups plan production. The aim is to strengthen women-led rural enterprises and boost household incomes.
This is a practical move that uses the steady pilgrim economy to support rural women. But the real test will be whether procurement actually flows to these SHGs or remains on paper. Watch how many SHGs are empanelled and how much they supply in the first year. Will the board meet its advance notice commitments? That will separate a photo-op from genuine empowerment.
Source: hindustantimes.com
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