Now Reading: Wamiqa Gabbi named Everlite’s first national brand ambassador
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Wamiqa Gabbi named Everlite’s first national brand ambassador
Everlite, the lightweight jewellery brand of Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi its first national brand ambassador. The brand, which has 17 stores across six states, aims to strengthen…
Everlite, the lightweight jewellery brand of Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi its first national brand ambassador. The brand, which has 17 stores across six states, aims to strengthen its connection with younger consumers looking for everyday fine jewellery.
Gabbi's style aligns with Everlite's focus on millennials and Gen Z shoppers. The brand offers 9K, 14K and 18K gold and diamond pieces. "I've always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I'm wearing, but that still make a look feel considered," Gabbi said.
Parent company Senco Gold & Diamonds runs over 198 showrooms in 17 Indian states and two in Dubai. Joita Sen, whole-time director at Senco, said Gabbi embodies the modern Everlite woman who wants jewellery as part of her everyday wardrobe, not just for special occasions.
Indian Opinion Analysis
Senco Gold & Diamonds, a listed company with a market capitalisation over Rs 4,000 crore, is betting on the lightweight segment to defend against the rise of newer digital-first jewellery brands that have been capturing urban millennials. The appointment is industry standard: jewellery chains routinely use actors to drive topline by connecting with young women who now shop for jewellery as a daily accessory rather than a wedding-only purchase. Everlite operates 17 stores, its six-state footprint lags far behind the parent's 198 showrooms, suggesting the brand is still in an early scaling phase. The next indicator to watch is whether the campaign translates into store-for-store growth in the coming quarters.
Source: bollywoodhungama.com
This brief was synthesised by AI from the source linked above.
