Now Reading: Women in SPAM: Social media, PR, ad and marketing careers lure young Indians
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Women in SPAM: Social media, PR, ad and marketing careers lure young Indians
Women in SPAM: Social media, PR, ad and marketing careers lure young Indians
A new generation of Indian women is choosing careers in Social Media, Public Relations, Advertising and Marketing (SPAM) over traditional STEM fields, the New Indian Express reports. While the work is creative…
The Story in Brief
A new generation of Indian women is choosing careers in Social Media, Public Relations, Advertising and Marketing (SPAM) over traditional STEM fields, the New Indian Express reports. While the work is creative and culture-driving, those in the industry describe a reality far from the glamorous media portrayal. Professionals like content creator Poushali Pammi say the line between work and life is blurry, with constant thought about content even during personal time. PR founder Amritha Balaji notes the industry demands a polished exterior regardless of personal cost. Founder Samyuktha Adurthi recalls feeling pressure to overcompensate due to her age and gender, harming her mental health, and experiencing clients ignoring her to speak with male colleagues.
The Indian Opinion
The glamourising of 'Women in SPAM' as an empowered career shift buries the burnout, constant availability, and ageism women in these fields clearly face. This story shows exhaustion worn as a badge of honour and founders having to prove credibility more than male peers. The real test is whether industry leaders will address the unsustainable 'always on' culture and gender bias, not just celebrate the Instagram-friendly parts.
Source: newindianexpress.com
This story was synthesised by AI from the source linked above.
