Now Reading: Protein Confusion Persists Despite Rising Intake Tracking, Survey Finds
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Protein Confusion Persists Despite Rising Intake Tracking, Survey Finds
Protein Confusion Persists Despite Rising Intake Tracking, Survey Finds
Nearly one in two Indian consumers now include protein in every meal, while 93 per cent of those who track their intake remain uncertain about protein information and daily requirements, according to…
The Story in Brief
Nearly one in two Indian consumers now include protein in every meal, while 93 per cent of those who track their intake remain uncertain about protein information and daily requirements, according to a PulseAI Research report covered by Deccan Herald. The survey questioned 2,000 consumers across India. It found that 41 per cent track or estimate their intake and almost half check nutrition labels. Yet only 19 per cent seek advice from doctors or nutritionists, with most relying on online searches, social media or personal experience.
The report said 50 per cent prefer whole foods such as pulses, dairy and nuts over supplements. Even among non-vegetarians, 31.4 per cent rely on plant sources. Deccan Herald also reported average protein intake at about 0.6 grams per kg of ideal body weight, below the ICMR recommendation of 0.8 to 1 gram.
The Indian Opinion
The easy story is that Indians are either ignoring protein or buying expensive supplements. The survey supports neither claim. Many consumers are trying to track intake, and half prefer ordinary foods, while confusion and weak access to professional advice remain bigger problems than price. Online claims should not replace clear labels or dietary guidance. The useful test is whether future surveys can reduce the 93 per cent uncertainty rate without pushing people towards unnecessary supplements.
Sources (2): ndtv.com, deccanherald.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
