Now Reading: Apple may hike iPhone prices starting August 10, leak says
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Apple may hike iPhone prices starting August 10, leak says
Apple is reportedly planning to raise iPhone prices starting August 10, according to tipster Fixed Focus Digital on Weibo. The same source claims Apple has cut production capacity for current models from…
The Story in Brief
Apple is reportedly planning to raise iPhone prices starting August 10, according to tipster Fixed Focus Digital on Weibo. The same source claims Apple has cut production capacity for current models from 30% to 15%. The report comes after Apple hiked MacBook and iPad prices by up to Rs 1 lakh in June, citing an 'extraordinary surge' in memory chip demand from AI data centres. IDC now expects a $200 price increase for the iPhone 18 Pro and Pro Max, while earlier it had predicted a $100 hike. The iPhone 17 Pro launched at $1,099 (Rs 1,34,900 in India) and the Pro Max at $1,199 (Rs 1,49,900).
The Indian Opinion
The narrative that Apple is just passing on 'unprecedented' component costs deserves scrutiny. Last year, Apple reported massive margins on Pro models. Consumers should watch whether Apple's India pricing still includes the hefty customs advantage it pockets, not just the chip cost. The real test: will the iPhone 18 Pro's final price in rupees exceed the dollar hike proportionally?
Sources (2): livemint.com, gadgets360.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
