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Apple may hike iPhone prices from August 10: report
Apple is reportedly planning to raise iPhone prices starting August 10, according to tipster Fixed Focus Digital on Weibo. The same tipster claims Apple has reduced production capacity for current models from…
The Story in Brief
Apple is reportedly planning to raise iPhone prices starting August 10, according to tipster Fixed Focus Digital on Weibo. The same tipster claims Apple has reduced production capacity for current models from 30% to 15%. The move follows a steep price hike on MacBooks and iPads in June, which Apple attributed to an unprecedented surge in component and memory chip costs driven by AI data centre demand.
Analysts now expect the upcoming iPhone 18 Pro series to see a price increase of up to $200, after earlier estimates of $100. In India, the iPhone 17 Pro launched at Rs 1,34,900 and the Pro Max at Rs 1,49,900. The reported hike would push Pro models into the $1,200-$1,399 range. The rumour remains unconfirmed by Apple.
The Indian Opinion
This is no more than a Weibo rumour so far, but Apple's recent 74% hike on the Apple TV 4K shows it is willing to pass on costs. The narrative that Apple will absorb component price rises to gain market share looks shaky. The real test comes next week: if Apple makes an official announcement on August 10, Indian buyers should brace for Rs 10,000-20,000 increases on Pro models. Until then, panic is premature.
Source: livemint.com
This story was synthesised by AI from the source linked above.
