Now Reading: Amazon hikes Echo, Kindle, Fire TV prices in India up to 60%
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Amazon hikes Echo, Kindle, Fire TV prices in India up to 60%
Amazon has increased prices on several of its devices in India, including the Echo Dot, Kindle, Fire TV Stick, and Eero Pro 7, citing rising memory and storage component costs. The Echo…
Amazon has increased prices on several of its devices in India, including the Echo Dot, Kindle, Fire TV Stick, and Eero Pro 7, citing rising memory and storage component costs. The Echo Dot saw the steepest jump, rising 60% from Rs 4,782 to Rs 7,654. The Fire TV Stick 4K Max now costs Rs 8,130, up from Rs 5,739, while the 16GB Kindle rose from Rs 10,521 to Rs 14,348.
The price hikes come as the broader consumer electronics industry grapples with surging memory costs, driven partly by demand from AI data centres. Amazon said it had absorbed higher costs for as long as possible before passing them on. Apple also raised prices on MacBooks, iPads and Apple TV last month for similar reasons, though iPhone prices remain unchanged for now.
Indian Opinion Analysis
The price hikes hit Indian consumers especially hard because Amazon devices are popular entry points into smart-home and streaming ecosystems here. A 60% jump on the Echo Dot effectively prices it out of impulse-buy territory, potentially slowing smart-speaker adoption. The memory-cost surge stems from AI data centre demand soaking up global DRAM and NAND supply, a trend unlikely to reverse quickly. Watch for rival brands like Google and Xiaomi to adjust their own smart-speaker and streaming-stick prices in coming months, and for Amazon to refresh older models with cheaper components as a workaround.
Source: livemint.com
This story was synthesised by AI from the source linked above.
