Now Reading: BlissClub raises Rs 160 cr led by Singularity AMC
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BlissClub raises Rs 160 cr led by Singularity AMC
BlissClub, a D2C athleisure brand, has raised Rs 160 crore in a funding round led by Singularity AMC. Existing investors Elevation Capital and Eight Roads Ventures also participated, along with founder Minu…
The Story in Brief
BlissClub, a D2C athleisure brand, has raised Rs 160 crore in a funding round led by Singularity AMC. Existing investors Elevation Capital and Eight Roads Ventures also participated, along with founder Minu Margeret and her husband, Meesho cofounder Vidit Aatrey. The company plans to use the capital to expand its offline retail network, enter new product categories, and invest in technology. Founded in 2020 as a women's activewear brand, BlissClub now runs over 40 stores and recently entered menswear. It claims 60% year-on-year revenue growth for the past two years.
The Indian Opinion
The funding shows that investors still back D2C brands with clear product-market fit, even as the broader startup funding winter persists. But the narrative that 'athleisure is booming' often overlooks the intense competition from global brands and local labels alike. BlissClub's offline expansion will test whether it can maintain margins while scaling physical retail. The key number to watch is its store-level unit economics: can each store break even within a year?
Sources (2): inc42.com, timesofindia.indiatimes.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
