Now Reading: BlissClub Raises Rs 160 Crore for Offline Expansion
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BlissClub Raises Rs 160 Crore for Offline Expansion
Women’s athleisure startup BlissClub has raised Rs 160 crore in a funding round led by Singularity AMC, Inc42 reports. Existing investors Elevation Capital and Eight Roads Ventures also participated, along with founder…
The Story in Brief
Women’s athleisure startup BlissClub has raised Rs 160 crore in a funding round led by Singularity AMC, Inc42 reports. Existing investors Elevation Capital and Eight Roads Ventures also participated, along with founder Minu Margeret and Meesho founder Vidit Aatrey. The company will use the money to open more offline stores, expand into new categories, develop products and hire staff.
Founded in 2020 as an online activewear brand, BlissClub now has more than 40 stores across India and sells through its website and e-commerce marketplaces. It entered menswear earlier this year. The startup claims revenue grew 60% year on year in each of the past two years.
The Indian Opinion
A funding round is not proof that BlissClub has solved the hard parts of retail. Claims that more stores automatically mean durable growth are as weak as claims that online-first brands cannot build physical businesses. The useful test is whether new outlets and categories produce repeat purchases while the reported 60% annual revenue growth holds after expansion costs rise.
Source: inc42.com
This story was synthesised by AI from the source linked above.
