Fujifilm opens India’s first House of Photography in Mumbai

Fujifilm India opened the country's first 'House of Photography' on World Photography Day, August 19, in Mumbai's Veera Desai Road precinct, Andheri West. The two-storey, 5,795 sq ft space offers hands-on experiences with Fujifilm's instax, X Series and GFX System cameras, along with zones for QuickSnap single-use cameras, binoculars and Z Series projectors.

The facility is designed for photographers of all skill levels, from beginners to professionals. It includes a creator studio, workshop space, curated photo gallery and a Pro Print Centre. Koji Wada, managing director of Fujifilm India, said the space is dedicated to photographers and visual storytellers of every generation.

Arun Babu, associate director of the Imaging Solutions Division, said the location was chosen near production houses, rental studios and film schools, making it ideal for the cinema industry and Gen Z audiences. He added that Fujifilm believes print culture is making a comeback, as printed photographs hold unique emotional and tangible value that digital images often lose.