Now Reading: Indian fitness businesses adopt white-label apps for brand control
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Indian fitness businesses adopt white-label apps for brand control
Indian fitness businesses adopt white-label apps for brand control
24 Seven Fitness Club in North Maharashtra launched its own branded app on August 3, and within nine days daily check-ins rose fifteenfold. The club now expects over 4,000 app entries per…
24 Seven Fitness Club in North Maharashtra launched its own branded app on August 3, and within nine days daily check-ins rose fifteenfold. The club now expects over 4,000 app entries per month. The app, built by FitVia, was deployed in days rather than the months and lakhs of rupees required for in-house development.
The shift is driven by a desire to move from transaction-based membership to ongoing engagement. Gyms, dietitians, and physiotherapists use the app for QR entry, personalised workout plans, meal logging via WhatsApp, and preventive health bookings through NABL-accredited labs, earning a revenue share. Operators say this changes conversations from monthly fees to daily progress.
Specialist practitioners with strong audiences are adopting these apps faster than large gym chains. However, the app only surfaces problems, human follow-up remains essential. First-mover advantage is key, as in most cities only the first gym with its own app gains differentiation.
Indian Opinion Analysis
The white-label model removes a cost barrier that kept smaller gyms and individual trainers reliant on generic tools like WhatsApp and spreadsheets. The real shift is operational: gyms now have the same real-time attendance and billing data that software-as-a-service gym management platforms offer, but with their own brand fronting it. The revenue share from lab tests and health packages also opens a new income stream unrelated to membership fees. The patent-pending WhatsApp meal logging feature signals that providers are betting on India's high smartphone penetration for adherence. For the industry, the question is how many operators will actually use the data to intervene before churn, rather than just collect it.
Source: theprint.in
This story was synthesised by AI from the source linked above.
