Now Reading: Pirelli Calendar 2027: first all-India edition shot in Rajasthan, Delhi
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Pirelli Calendar 2027: first all-India edition shot in Rajasthan, Delhi
Pirelli Calendar 2027: first all-India edition shot in Rajasthan, Delhi
The 2027 Pirelli Calendar is the first edition dedicated entirely to India, shot in Rajasthan and Old Delhi with an all-Indian cast. It features celebrities like Padma Lakshmi, Aditi Rao Hydari and…
The Story in Brief
The 2027 Pirelli Calendar is the first edition dedicated entirely to India, shot in Rajasthan and Old Delhi with an all-Indian cast. It features celebrities like Padma Lakshmi, Aditi Rao Hydari and Anoushka Shankar, alongside 200 ordinary Indians such as barbers, artisans and dancers. The project was started by Norwegian photographer Sølve Sundsbø and the late photojournalist Raghu Rai. After Rai’s death in April, his daughter Avani Rai stepped in and shifted the shoot from a studio to the streets her father documented. The calendar is not sold publicly; only 20,000 copies are given as corporate gifts to monarchs, CEOs and celebrities.
The Indian Opinion
The Pirelli Calendar’s move from erotic fantasy to Indian identity is being hailed as a progressive shift, but the real story is more nuanced. The calendar has been moving away from bare skin for years, and this edition's true novelty is the dual perspective: an outsider (Sundsbø) and a daughter (Avani Rai) completing her father's final project. The hype risks flattening that into a simple 'India embraces Pirelli' narrative. The real test: will the 20,000 elite recipients see beyond the exoticism and engage with the ordinary Indians photographed?
Source: timesofindia.indiatimes.com
This story was synthesised by AI from the source linked above.
